History

A sweet company

Our story began in January, 1960, the dream of the entrepreneur Ricardo Menendez de la Fuente. He began a smallfamily business that made jelly, under the brand name of “Toby”. Throughout the1970s, the business expanded by making sweets for children. Consequently, themarket grew to the outskirts of the city of Puebla. During 1974, the companywas constituted under the name of Dulces Anauhac, S.A. (a 100% Mexican familybusiness). In 1977, the first lollipop with chili powder in the market wascreated; our product leader CHIPILETA.

This was an innovative sweetthat gave our little consumers the possibility of having taste and fun in asingle product.

Later we would take a chanceon the export market. To reach our objective we undertook a massive effort,both in the production and in the wrappings; this to satisfy the consumertastes of more than 35 countries in the world. As a result, we decided toparticipate in International sweet fairs attended by producers and buyers alikefrom all over the world. We were then able to offer our Mexican sweets in theseevents.

Since then, we havesustainably grown as a company, expanding both our production and ourdistribution coverage to all other states of Mexico. We have managed toposition our brands and we have an important market share of the Mexican sweetindustry. We continue to promote our products at the most prestigious sweetfairs, both in and outside of Mexico, this to maintain as well as expand oursales. We are proud that we maintain as a preferred brand of our consumers dueto our quality and taste.

We strongly believe incontinuous improvement of both our processes and our staff. We constantlyupdate ourselves to consolidate our brands. The main goal of the company is tocontinue to offer fun products with unique flavors, not only to delight thetaste buds of our children, but also their imagination. Our company tastes of Mexico!